about.

our services.

brand strategy

Your brand is the most important asset to your company for it defines your purpose in the marketplace and for your stakeholders. Working together to develop your brand strategy, we will conduct an analysis of your current position in the marketplace, identify areas for growth and improvement, and execute a plan to build or reinvigorate your strategy for success

"In the 10-plus years that I have had the pleasure of knowing Lauren Howe, one definite attribute has become crystal clear...when she takes on a project, Lauren doesn’t stop until it is successfully completed. She is incredibly focused and determined to deliver the highest quality product...always. Whatever the challenge, Lauren will find the solution."

Kirk Hazlett, APR, Fellow PRS
Director/Ethics Officer, PRSA Tampa Bay

crisis communications planning

Being prepared for a crisis can save your business time–and money. We will guide you through a challenge exercise to analyze your current plans and prepare you with the tools needed to respond quickly and effectively.

“With Lauren’s expert guidance, we raised our level of professionalism and confidence in communications, particularly those pertaining to crisis management. Even in an emergency, I knew our crisis management team was effectively trained to handle all the variables, and most importantly, communicate properly, which can so often be overlooked in times of stress. A decision to work with Lauren is the right decision!” "

Bethany Salek, Plant Manager

crisis communications support

When a crisis strikes, the reputation of your organization can be irrevocably impacted in seconds. With empHowered PR, we will be with you from the start, quickly strategizing your response to the media, employees and the public to help you create and deliver concise messaging to align with your company’s principles and values.

"Expert counsel and partnership are just a few of the key strengths Lauren Howe offers as a public relations and crisis management communications professional. Lauren is a resourceful and thoughtful leader in both community and media relations, and her voice was essential for decision-making and advising leadership on strategic communications and initiatives. Should you have an opportunity to work with Lauren, take it!"

Mark Peine, Brand Strategy and
Communications Professional

corporate social responsibility

Being a good corporate citizen is more than just writing a check to sponsor a little league team or serving meals during the holidays at your local youth center. Being truly engaged with the community means making a deeper impact to actually effect change! We’ll identify what drives your employees to give back to their friends, family and neighbors, and establish programs that encourage volunteerism, promote pride in the workplace and improve relations with the people and organizations that create a difference in your city.

"In my time working with Lauren Howe, I found her to be highly skilled with bringing a wide range of multiple stakeholders together and getting them on the same page. She’s a motivator and a creative problem solver who will literally roll up her sleeves to get the job done. The celebratory ribbon cutting, ground breaking and community engagement events she engineered has fostered partnerships throughout the YouthBuild network. Lauren Howe is a perfect mix of process, professionalism and passion."

Chris Cato, Project Manager
YouthBuild USA

reputation management

The reputation of your business is the DNA that defines you. It is the face you create for your customers, employees, investors and community. If your reputation is not good, customers won’t buy from you, employees will leave you, investors won’t give you a chance, and it will be difficult for the community to forgive you when a crisis occurs. By identifying and articulating your company’s DNA, we’ll find a common theme to increase awareness of your reputation and make a positive impact in the eyes of all stakeholders.

"I have known Lauren Howe for the past seven years having built a professional and personal relationship with her through Girls Inc. of Worcester. Beginning with her wildly successful media coverage for an in-kind donation of a basketball floor, followed by the celebration of a basketball game between community leaders versus our Girls Inc. basketball team, Lauren furthered her engagement and involvement in corporate social responsibility. In 2016, she chaired our 100th anniversary gala and exceeded the fundraising goal, which was integral to the $5.5 million campaign. Lauren possesses a rare skill set of deeply caring, persistence, and talent. She is a role model for our mission of inspiring girls to be strong, smart, and bold.

Victoria Waterman
CEO, Girls Inc. of Worcester

writing services a-la-carte

When you need assistance with press releases, annual reports, marketing materials, grant funding submissions and more, we can help! Our writing services are available a-la-carte to make sharing your news cost-effective and easy.

"Lauren is great to work with. She understands any challenge facing her from multiple perspectives, she is extremely thorough and driven to help your organization succeed. Most importantly, she takes great pride in her work and is a true professional. During her time working with USA Luge, she elevated our brand to new highs."