Just recently, I attended a virtual “Talk Shop” with friends of the PRSA Greater Worcester Chapter. A topic of discussion focused on how to use LinkedIn to raise awareness of your personal brand.

As an entrepreneur, my personal and business brands merge into what makes my work uniquely me.

But for those executives who lead companies, how can they share how their personal brand aligns with the business and the industry?

This article in Forbes provides some great tips on how business leaders can grow their own brand. (Hint: Be yourself!)