When I got the call about 18 months ago to ask if I’d be interested serving as the Founding President of a new Public Relations Society of America (PRSA) chapter in my area, I gave it great pause. Life and work were busy, with plans for more business growth in 2024. I was worried adding such a big task to … Read More

I’m so humbled, honored and grateful to all of my clients, colleagues and peers who voted for empHowered PR as “Best Public Relations” in this year’s Worcester Business Journal Best of Business (BOB) Awards! To be among these amazing businesses in Central Massachusetts is a thrill, especially since it was just about five years ago when I quit my corporate … Read More

I love calling One Mercantile Center home in downtown Worcester as part of the Venture X Worcester family! The investments made in the building truly do make me want to go to work — it’s such a beautiful space! I love the opportunity to network and collaborate with all of the other businesses that call the Mercantile home while seeing … Read More

As a member of the North Central Massachusetts Chamber of Commerce Community Leadership Institute, I’m learning all about my community, government, businesses and non-profits from leaders in their respective areas of expertise. Today, the tables were turned! I was the expert joined by fellow PR pros Matt Bruun of Fitchburg State University and Glenn Fossa, Lieutenant (retired) of the Fitchburg … Read More

Did you resolve to make self-care a priority in 2025? This is a reminder to put yourself first! Congratulations to Kasia Dodman, MBA, ACNP and our friends at EA Medical Aesthetics Med Spa on their recent move to 82 Park Avenue in Worcester! Their new space has been thoughtfully designed with client comfort and relaxation in mind, and every detail … Read More

Owning a business is a lot of work — and I’m not just talking about servicing clients. Budgets, planning and scheduling meetings and travel, ordering supplies, continued professional development, IT issues, managing work flows, understanding contracts and insurance policies, billing, oh my! Just writing this makes me exhausted. An article in Entrepreneur Magazine hit home as I look for new … Read More

Stepping out of my comfort zone! Throughout my life, there’s been one activity that has remained elusive: skiing. Growing up and living in the Northeast, where some of the nation’s best skiing are just a few miles away, you’d think I’d have hit the slopes by now. So, what was holding me back? Growing up, figure skating was my passion. … Read More

This time last year, I was preparing to close the book on 2023 and excited for what was to come in 2024. 🥂 Winter brought the tremendous loss of one of my bestest friends, my godmother and my husband’s best friend, all within a few weeks. As spring beckoned, I was holding onto every last ounce of mental health strength … Read More

On a chilly New England winter morning, our team had the privilege of participating in Wreaths Across America at the Massachusetts Veterans Memorial Cemetery. Alongside dozens of volunteers, we adorned veterans’ graves with wreaths, including those of Lauren’s great-uncle and her friend’s grandfather. We’re so grateful for the opportunity to pause and remember our veterans during the holiday season.

The future of the PR industry is bright with the engagement, insight and enthusiasm of today’s PR students! Many thanks to Laura Nicole Miller for the opportunity to share my experience with her PR class at Assumption University, and to the students who asked challenging and intuitive questions about running a business. I look forward to continuing discussions with the … Read More