When it comes to crisis communications, empathy and honesty go a long way. My two most important pieces of advice are simple: treat others how you want to be treated, and speak to those affected by a crisis as if you are talking with your loved ones. In a crisis situation, people need care, compassion, and most importantly, trust. So, … Read More

If you knew me in my childhood, you are well aware that figure skating was my life. I slept, ate and drank the sport for 17 years. I always wanted to attend an international competition (looking at you Winter Games!) and would beg my parents to take me to Colorado Springs to the Olympic Training Center for a tour. When … Read More

Many thanks to my new friend, Barbara Foster, host of the “Barbara & You” show, for interviewing me to discuss all things PR, my rides in the Pan-Mass Challenge, the work with USA Luge, and my involvement with the North Central Massachusetts Chamber of Commerce and my community. Check out the broadcast segment: https://lnkd.in/e4hU69aS

empHowered PR is honored to be named one of the Banker & Tradesman Best of 2023 for PR Agency! This recognition means so much to our team as it measures the loyalty and satisfaction B&T readers have with their consultants. Congratulations to all of the companies that won the loyalty and support of the Bay State’s financial and real estate … Read More

I led my first press conference for the USA Luge National Team today as they prepare for the upcoming World Cup season. Congratulations to Summer Britcher and Emily Sweeney who announced they will be adding doubles to their competition season! I’m so excited for World Cup action to begin in early December!

Crisis communications took on a whole new meaning for me in September when my hometown of Leominster, Massachusetts, experienced what experts called a once-in-500-year flood. Many thanks to Brad Kane and the Worcester Business Journal for the opportunity to share my thoughts on how leadership, connections and community got our city through one of its darkest days.

Excited to share empHowered PR has opened a second location in Worcester! Thanks to friends at The Worcester Business Development Corporation and Roberta Brien for the warm welcome to the Idea Lab at 20 Franklin Street. Looking forward to seeing all of my Worcester friends — come visit! And, thanks to the Worcester Business Journal for sharing the news!

When I was given the opportunity to share my experience as an entrepreneur with the readers of the Worcester Business Journal, I thought about those happy moments of my childhood. When it was just us three. Having fun on the swing set, racing our bicycles toward the crack in the street, trying Buffalo chicken sauce, and just being kids. Becoming … Read More

When I started my business, I had a few hard stops in my business plan, including only taking on work that was going to be life giving and not life taking for me. For the past ten years, I’ve attended luge races and cheered on the hardworking USA Luge athletes as I worked for one of the team sponsors. There … Read More

USA Luge announced the appointment of Lauren M. Howe to communications manager. In this role, she will serve as the liaison between the USA Luge organization and the media, providing noteworthy news and information about the sport’s athletes, programs and competitions. Howe is taking over for Sandy Caligiore who recently announced he will be moving on from his work with … Read More