Little did I know when I walked out of corporate America almost six years ago to follow a dream of being an entrepreneur that I would be where I am today. I am so blessed, humbled and honored for the opportunity to collaborate with clients from around the world who are working to make our lives better. From offering expertise … Read More
NBC Boston: Zack DiGregorio’s path to the 2026 Winter Games
I had the honor of working with NBC Boston Stations Eli Rosenberg to share stories about the hardest working athletes in sport from USA Luge on the road to the 2026 Milan-Cortina Winter Games. This story is about 2022 Olympian Zack DiGregorio. (Mass. friends — he’s from Medway!) Learn more about how a chance encounter at a community luge event … Read More
a press officer’s work is never done!
BOS ✈️ SLC ✈️ LP 🚗 HOME Most of December was spent on the road coordinating media interviews, pitching stories and preparing for the 2026 Winter Olympics—all while continuing to run a business! To all the USA Luge athletes, thank you for helping me do my job by being available for media interviews, especially as you juggle an intense … Read More
WBJ editorial: From crisis to comeback: How I beat cancer and saved my business
2024 was the worst year of my life. I was dealing with a totally unexpected illness that upended my life and I was thisclose to losing my business. Reality slapped me in the face when my business development pipeline dried up after I was pretty much house bound for almost a year. No networking, meetings and events meant no new … Read More
are you prepared with a crisis comms plan?
As the New Year is just a month away, how are you planning for a successful 2026? In addition to budgets, performance and goal setting, have you added a review of your crisis communications plan to your list? Or worse, do you even HAVE a crisis communications plan ready to go when the unexpected occurs? From knowing who to call … Read More
follow the leader: building your personal brand
Just recently, I attended a virtual “Talk Shop” with friends of the PRSA Greater Worcester Chapter. A topic of discussion focused on how to use LinkedIn to raise awareness of your personal brand. As an entrepreneur, my personal and business brands merge into what makes my work uniquely me. But for those executives who lead companies, how can they share … Read More
making a difference for those affected by childhood cancer
In 1985, 13-year-old Sherry Shepherd battled multiple recurrences of non-Hodgkin lymphoma as the first pediatric oncology patient at UMass Memorial Medical Center. In the last months of her life, Sherry became determined to do something that would have a lasting value in the community to help children with cancer. With the help of her dad, she founded the non-profit organization … Read More
coffee, partnerships and love in fitchburg
What do delicious coffee, comfort food, and Offering a World of Learning (OWL) all have in common? They’re all part of “OWL-atte of Love!” This Valentine’s Day, the Fitchburg Public Library OWL Capital Campaign is partnering with The Pauper’s Pantry to share library love! When you visit The Pauper’s Pantry at 695 Main Street in downtown Fitchburg from February 13-16, … Read More
bringing home the bob!
It was five years ago last week when I gave my notice to put corporate life in the rear view mirror and pursue entrepreneurship. Never in my wildest dreams did I think I’d come this far! I work with the best, kindest and most fun clients who all truly do work that is making the world a better place at … Read More
lifting up small businesses
PR is fun. But PR is so much more fun and meaningful when you get the chance to lift up hardworking friends and share their story so the world knows what you’ve known all along! Learn more about my friend, Kristen Smith of NXT Level Studios, in this week’s Worcester Business Journal “Shop Talk,” and find out how she also … Read More
