we’re the best — for the second year in a row!

LaurenNews

Little did I know when I walked out of corporate America almost six years ago to follow a dream of being an entrepreneur that I would be where I am today. I am so blessed, humbled and honored for the opportunity to collaborate with clients from around the world who are working to make our lives better. From offering expertise … Read More

NBC Boston: Zack DiGregorio’s path to the 2026 Winter Games

LaurenNews

I had the honor of working with NBC Boston Stations Eli Rosenberg to share stories about the hardest working athletes in sport from USA Luge on the road to the 2026 Milan-Cortina Winter Games. This story is about 2022 Olympian Zack DiGregorio. (Mass. friends — he’s from Medway!) Learn more about how a chance encounter at a community luge event … Read More

a press officer’s work is never done!

LaurenNews

  BOS ✈️ SLC ✈️ LP 🚗 HOME Most of December was spent on the road coordinating media interviews, pitching stories and preparing for the 2026 Winter Olympics—all while continuing to run a business! To all the USA Luge athletes, thank you for helping me do my job by being available for media interviews, especially as you juggle an intense … Read More

are you prepared with a crisis comms plan?

LaurenNews

As the New Year is just a month away, how are you planning for a successful 2026? In addition to budgets, performance and goal setting, have you added a review of your crisis communications plan to your list? Or worse, do you even HAVE a crisis communications plan ready to go when the unexpected occurs? From knowing who to call … Read More

follow the leader: building your personal brand

LaurenNews

Just recently, I attended a virtual “Talk Shop” with friends of the PRSA Greater Worcester Chapter. A topic of discussion focused on how to use LinkedIn to raise awareness of your personal brand. As an entrepreneur, my personal and business brands merge into what makes my work uniquely me. But for those executives who lead companies, how can they share … Read More

making a difference for those affected by childhood cancer

LaurenNews

In 1985, 13-year-old Sherry Shepherd battled multiple recurrences of non-Hodgkin lymphoma as the first pediatric oncology patient at UMass Memorial Medical Center. In the last months of her life, Sherry became determined to do something that would have a lasting value in the community to help children with cancer. With the help of her dad, she founded the non-profit organization … Read More

coffee, partnerships and love in fitchburg

LaurenNews

What do delicious coffee, comfort food, and Offering a World of Learning (OWL) all have in common? They’re all part of “OWL-atte of Love!” This Valentine’s Day, the Fitchburg Public Library OWL Capital Campaign is partnering with The Pauper’s Pantry to share library love! When you visit The Pauper’s Pantry at 695 Main Street in downtown Fitchburg from February 13-16, … Read More

bringing home the bob!

LaurenNews

It was five years ago last week when I gave my notice to put corporate life in the rear view mirror and pursue entrepreneurship. Never in my wildest dreams did I think I’d come this far! I work with the best, kindest and most fun clients who all truly do work that is making the world a better place at … Read More

lifting up small businesses

LaurenNews

PR is fun. But PR is so much more fun and meaningful when you get the chance to lift up hardworking friends and share their story so the world knows what you’ve known all along! Learn more about my friend, Kristen Smith of NXT Level Studios, in this week’s Worcester Business Journal “Shop Talk,” and find out how she also … Read More